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COURSE

I want in the art scene!

A career as an artist in contemporary art

 

2 modules:
  • Art market: the mechanics of the art environment
  • WHAT I Create: Quality and Depth of Artwork

 

Start

25 февраля

Format

Recorded theoretical lessons + practical online demonstrations

Practice

Portfolio review and concept of an exhibition project

Becoming part of the art environment is an opportunity for an artist:

• Become known and gain an audience of their own and gain expert recognition by getting on the museum floor

• Form high prices for their works and attract financing for their projects from the government and business

• Become part of a select club with all the highlights (auctions, openings, art fairs, dinners with collectors).

And finally, to become part of a community of like-minded people; creative people need support very much.

To enter this environment you have to know its structure with definite mechanisms, players and rules and to find your own author’s style and visual language, which will help you to stand out from hundreds of thousands of other artists.
01

Our course is your entry point into the art market.

Get a clear strategyon how to become part of the contemporary art environment, create actual expensive works and speak to all its participants in the same language
02

Prepare a complete package of documents.

Portfolio + CV + Biography + ARTIST STATEMENT. These documents are required for ANY application: for exhibitions, grants and competitions. It is with applications that your path to the art world begins
03

Create the concept of the exhibition project

Think volumetrically about the theme you want to work with, create a sketch and the exhibition project, learn the stages of the project. Get curatorial comments on the ideas and help in creating project management plan

Why attend the course?

A quick career start in the art world

Unfortunately, an artist on their own doesn’t have access to knowledge about the functioning of the medium, and it’s essential for development. And the most valuable thing we have in our lives is time, so we’ve selected the most important blocks you need to get started. No water, in a fast-paced world we don’t have time for that!

Focus on Practice

No dry static theory – just knowledge from real experiences with different venues: government and commercial. Maria works both with institutions and a great number of authors, which allows her to connect the artist and the site, taking into account the needs of all participants
Education: RMA Business Academy, art management, gallery business and conflictology (social psychology)

Experience: Philips Auction House, Gallery 11.12, Vinzavod and working with artists as a manager.

7 great courses in art history, art market and psychology.

Personal counseling for more than 200 authors

Maria Sedoshenko

Art manager, curator and art historian

The course will do

For beginner artists

Gain an understanding of the structure of the art environment. It’s not enough to create works, you have to make them visible in the art world, to do this you have to exhibit, attend Open-Collages and be able to build a correct positioning

For academic artists

If you feel you have reached a “ceiling” in your commissioned work or that you have become “cramped” with academic subjects. You’re looking for real freedom and want to create works that are relevant, and finally generate a high level of prices for your work

For designers and illustrators

If you want to switch from making custom design into an independent creative process, and become a part of art, and move from applied knowledge to true self-expression and high prices for your work

For beginner art managers

Learn how the art environment works to develop your author or group of artists. And for those who have wanted to work in a gallery, museum or elsewhere with artists.

How is the training

Video lectures

Study the theory at a convenient time for you. Recordings of the lectures will be available after you finish the course for another 3 months

Feedback

All the comments will be given by the lecturer alone, you will have the possibility to ask all the questions you want.
i

Practical work

During the course, step by step with curatorial support, you will prepare a package of documents and the concept of the exhibition project and understand how to implement it in the future
l

Tests and useful checklists

To systematize your knowledge and be sure that you can start using it right now

Examples of Maria’s work

as an art manager

 

MMOMA (Petrovka, 25)

 

Exhibition by Catherine Z. Between Fun and Pleasure

6 art fairs

DaMoscow 2019 , Cosmoscow 2020, Blazar 2020, Art Russia 2020-2022

Gallery exhibitions 11.12 Gallery

Damir Muratov: Short Stories 2020; Slava PTRK/SHR: Either You or You 2020; Nikita Shokhov: Scan Klaxon 2020 and others.

YOUR FORMULA FOR SUCCESS IN THE ART SCENE

=

QUALITY OF MESSAGE

what you broadcast

+

MECHANICS OF THE ART SCENE

How to make your works visible to this world: experts, viewers, curators, gallerists, and collectors

What will be on the course?

R

Module 1 - Art Market

• Understand how the art market is organized today, with whom and how an artist interacts

• You will work out your own strategy of development and take the first steps to enter the contemporary art market

• You will learn how to get into a gallery and work with art dealers, collectors, and fairs

• You will create a package of documents

• Learn how to plan exhibitions and any other projects: from time-management to budgeting and exhibition logic

R

The second module - What you create

• You’ll learn how to find your topic, work well with the issues, and develop the depth of your message

• We will discuss steps you can take toward creating a personal exhibition right now

• You will learn why it is important to create projects and series, rather than individual works

• Understand how the right perspective is formed, which influences your visual authorial language

• Explore an approach to critical reflection on contemporary art history and gain tools on how to integrate this knowledge into your art

• Get to know the specifics of mediums and learn how to find your

Course program

Module 1

Arrangement of art scene

  • Actors in the art environment: museums, galleries, auction houses, collectors, patrons, etc.
  • At what stage of career an artist interacts with whom and how
  • How an artist gets into a gallery, museum, residence

Lesson #3 /1 hour

Module 2

How to find your unique message

  • How to create art and not just be in the creative process
  • How art differs from decorative works and creativity as a process
  • How to define your individual style
  • What is the right perspective and how to shape it

Lesson #5 / 1.5 hours

Feedback from our students

 

After passing this course, I feel more confident and bolder

I am an artist with many years of experience, but I only recently moved into the field of contemporary art. The course “I want in art environment” was necessary for me as a road map in an unfamiliar area.
The course captivated and absorbed me completely. If you expect to get the most out of it, you have to be prepared for total immersion and serious work when you sign up for this course. The course is intense, a lot of new and useful, the material is voluminous, but clearly structured and understandable. Maria has an incredible talent for teaching and sharing information, she is attentive and very careful with the artists and their art.
Personally, the course gave me the opportunity to see the big picture of the art environment, understand its structure and features, make a plan of action and prepare the first professional package and exhibition project in my artistic practice. After completing this course I feel more confident and courageous, want to expand their horizons and experiment more with materials and space.
Many thanks to Masha and the whole team for the excellent course and technical support!

Gayana Artashesyan

Incredible internal resource opens when you cease to drain energy to doubt

The first module made me slow down and look around, and even detach myself from what I create, to understand what it is, “the lens of my projector”, what falls into focus, what of the created no longer reflects me today. As I was building my portfolio, it became obvious to me that the different works I created did have a common denominator and I was able to see it! The hardest part of the first module was writing the artist statement. To tell what’s behind your work without going off the deep end in three paragraphs and at the same time giving depth – that’s a challenge with an asterisk! It all certainly existed in my mind, but it’s like assembling a device from parts that lie in different corners of the workshop. The device exists, but it doesn’t work until you assemble it. I am still impressed with how the device turned out! I no longer have to look for confirmation of whether I’m going there, whether I’m talking there, whether I’m reflecting in my work and how. I understood everything about myself and, most importantly, was able to explain it in human language.
Masha understands very well the psychological hardships one encounters when going into the profession of a “contemporary artist” and understanding that this is just another challenge for which there is already a proven solution is a huge relief. An incredible inner resource opens up when you stop draining energy on doubts, fears, uncertainty. This is very valuable! Add to that the infectious love and openness to contemporary art and artists that Masha broadcasts in everything she says and does, a great team…

Lena Chigrina

Such a powerful formation for such a short period of training

The course is structured, capacious and clear.
During this period I have grown in my eyes.
The main results: I looked at my work from a different angle. I realized what was missing to achieve my dream. What I can do more, in order to be visible in the art environment.
Thanks to the course “I want in an art environment” I learned not only to make out a portfolio, form a package of documents and think about large-scale projects. But I also learned how to accept myself and understand other artists. I learned how the world of “Art Wednesday” works.
Thanks to you I formed internally. I finally came to an understanding of what I want to tell the world through my art.
What is especially helpful is that in addition to the video lessons there is a general chat in a Telegram channel where you can get all the answers to all the questions that arise during and after the course and meet other artists, where you can share your thoughts and experiences.
There’s no feeling that after the course it’s over. It’s as if you bought a ticket to a unique place where you can stay forever, where new participants come and you get reacquainted with a wealth of different thoughts. It’s very valuable, after taking the course, to remain a part of that channel.
Such a powerful formation in such a short period of study. Thank you so much for this amazing journey into the knowledge of the Art environment, into myself.❤️

Lera Podoynitsyna

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    Frequently asked Questions

    Can I attend the course if I have no experience in the art-industry?
    Yes, you don’t need any special knowledge to take the course. Maria, the course trainer, will tell you about the peculiarities of work in art environment and help you to make first practical steps in your career.
    What is the training schedule? Can you combine it with work?
    You can work through the course materials at your convenience, moving through the program at your own pace. Moreover, all the lessons will be available for 1 month after the course ends, so you can refresh your knowledge at any time. The training is organized in such a way that you can combine it with work, study and personal life.
    How many hours per week will I need to study?
    Everything depends on you. On average, our students study three to five hours a week.
    How can I pay for the course?
    We offer several payment options:

    • Payment by card.
    • Installment payment. We offer interest free installments. Details of the installment plan should be clarified with the support manager.
    • Payment from a legal entity. If you work for a company, ask your employer about the possibility of paying for training from the company. Employers often care about your development, and they are ready to take on these costs. To do this, you need to prepare and send us the details of the company so that we issue an invoice.